Title: The Marketing Survey of Radio Nepal

Abstract: Under the Japan International Cooperation Agency (JICA) funded project “The Project for Promoting Peace Building and Democratization through the Capacity Development of the Media Sector in Nepal”, the survey was conducted by Ministry of Information and Communications (MoIC)/JICA Nepal to help Radio Nepal obtain data on the advertising market in the present context to be able to analyze  present market scenario and grasp the needs of present and potential clients of Radio Nepal. The survey obtained data on advertising market size of different type of business in Nepal. It has also assessed  the position of Radio Nepal among the total advertising market and has reviewed the market needs for programs of Radio Nepal

Sponsored By: JICA/ YCH Engineering, 2012. Availability: Not available

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