The Consumer Study for the Milk and Milk Products Market in the Major Towns of Nepal

2000

NDDB DANIDA

The main objective of this study was to find out status of market for milk and milk products in the major towns of Nepal. The study has obtained profiles of retail and institutional consumers of dairy products in relation to consumption levels and pattern. The study also assesses the consumer’s perception and attitudes, consumption behavior, consumption level and trends in milk and milk products market.